Thursday, March 26, 2009

Flat, Hot and Crowded

I've been reading the book Flat, Hot and Crowded by Thomas Friedman, and can't help but keep talking about it lately with anyone that will listen. Not so much do I think that the book is exceptionally well written, and quite frankly the message didn't really need to take 438 pages, but the message is worth hearing.

Friedman's mantra is that with a world so technologically connected, the global playing field is becoming level.=(Flat) Global warming continues at a rate that can no longer be ignored.=(Hot) And finally, the global population will reach over 9 billion by 2040.=(Crowded) These factors combine to paint a pretty scary picture.

What Friedman calls for is a radical change in energy use that will represent an opportunity for the US to preserve its global economic leadership. By creating clean energy ideas that will sell, we can not only stem the outgoing tide of the flat, hot and crowded world, but do it while creating a renewed American focus and national purpose.

Agree or disagree with all of Friedman's facts, predictions and prognostications it will certainly make you think a little.

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